From William Drenttel at Design Observer: Social design defines a new kind of designer. It needs to be expansively conceived beyond trained designers to include end users and social participants. Social design cannot be a subspecialty of the design profession (like graphic design, package design, product design, service design, and so on), but is a larger activity that depends upon design in all its forms — thought, processes, tools, methodologies, skills, histories, systems—to contribute to the needs of a larger society. It implies at once an attitude and an approach to life: as such, it can help us frame how we want to live in the future. It is therefore inherently pragmatic and results-oriented, simultaneously humble and ambitious, and fundamentally optimistic and forward-looking.