From David McCan­d­less: Recently, when throwing ideas around with people, I’ve noticed some­thing. There seems to be a hidden language we use when eval­u­ating ideas.

Neat idea. Bril­liant idea. Dumb idea. Bad idea. Strange idea. Cool idea.

There’s some­thing going on here. Each one of these ideas is subtly different in char­acter. Each adjec­tive somehow conveys the quality of the concept in a way we instantly and uncon­sciously under­stand. · Go to A taxonomy of ideas? →