From Knowledge@Wharton: Jerome Chazen, a founder and former chairman of Liz Clai­borne, Inc., recently wrote a book titled, My Life at Liz Clai­borne: How We Broke the Rules and Built the Largest Fashion Company in the World. Indeed, Liz Clai­borne — now known as Fifth & Pacific Cos. — grew from revenues of $7 million in 1977 to more than $2 billion in the early 1990s. Knowledge@Wharton asked Chazen, who stepped down as CEO in 1996, to discuss the highs and lows of running a successful fashion busi­ness in a highly compet­i­tive industry. · Go to How Liz Clai­borne, Inc., became one of the industry’s biggest successes →