From strategy+business: Ronald Heifetz, coau­thor, with Marty Linsky and Alexander Grashow, of “The Prac­tice of Adap­tive Lead­er­ship: Tools and Tactics for Changing Your Orga­ni­za­tion and the World,” intro­duces a lesson in lead­er­ship from “Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand,” by Neville Isdell with David Beasley. · Go to Leaders resolve contra­dic­tion →