From 1to1 Blog: One aspect of customer experience that's often overlooked is intention. If, for example, a company advertises its support of a charitable organization, is its intention to truly help that organization by getting customers involved, or is it simply looking for an "easy" sales boost from socially conscious customers? If the company doesn't make clear that it's the former — a customer experience plus — their flawed intention will potentially damage customer relationships instead of improve them. · Go to What’s your intention? →