From 1to1 Blog: One aspect of customer expe­ri­ence that’s often over­looked is inten­tion. If, for example, a company adver­tises its support of a char­i­table orga­ni­za­tion, is its inten­tion to truly help that orga­ni­za­tion by getting customers involved, or is it simply looking for an “easy” sales boost from socially conscious customers? If the company doesn’t make clear that it’s the former — a customer expe­ri­ence plus — their flawed inten­tion will poten­tially damage customer rela­tion­ships instead of improve them. · Go to What’s your inten­tion? →