From David Armano: "Design" is more important than ever, but greatly misunderstood as a business tool. In addition to the numerous business process design models in the deck — I used Facebook's browser experience as an example of a design problem. Facebook is in the "feature-itis" stage of their ecosystem design and I suspect they know this and will work to fix it before the experience becomes too complex for participants to tolerate. Enjoy the slides — a collection of work and other examples to illustrate how design and business strategy work together. · Go to Social by design: Design thinking & business →