From AIGA: More than twenty years ago, Jonathan Hoefler made it his mission to promote desktop publishing (and shush its critics) by providing designers with a new gener­a­tion of fonts: attrac­tive and useful designs which set a new stan­dard in quality and depend­ability for that tech­nology. Today, as webfonts are buoyed by a wave of early-adopter enthu­siasm, they’re marred by a similar uneven­ness in quality, and it’s not just a matter of browsers and raster­izers, or the eternal shortage of good fonts and prepon­der­ance of bad ones. There are compelling ques­tions about what it means to be fitted to the tech­nology, how foundries can offer designers an expres­sive medium (and readers a rich one), and what it means for typog­raphy to be visu­ally, mechan­i­cally, and cultur­ally appro­priate to the web. This is an explo­ration of this side of web fonts, and a discus­sion of where the needs of designers meet the needs of readers. · Go to Jonathan Hoefler: Type at the cross­roads →