From Tom Asacker: What do people inter­nalize when they interact with you? What image does your idea help them conjure up about them­selves? Your audi­ence aches to believe that you “repre­sent” them and that you’re in it for, and with, them. Your ability to reach outside of your­self, and connect with them in a mean­ingful and reflec­tive way, demon­strates this bond. · Go to Can your audi­ence see them­selves reflected in your brand? →