From Fast­Com­pany: Have you wondered why we linger in an Apple store, playing with shiny screens, but never set foot in a Sony Style store (which, inci­den­tally, has its devices locked behind glass doors)? Why are one company’s stores a multi-billion dollar busi­ness while the other doesn’t even show up in their annual report?

The differ­ence is that Apple has created some­thing very different from the cold, “hands-off” nature of tradi­tional high-end stores, while avoiding the clutter of a ware­house store like Best Buy. In soci­o­log­ical terms, Apple has very delib­er­ately changed the “script” of elec­tronics shop­ping. · Go to 7 steps for creating disrup­tive new retail expe­ri­ences →