From Chris Brogan: In writing and movies and storytelling, there’s always the question of point of view. From whose eyes will we see the story? Who will lead us into this world? In Harry Potter, the title character is our point of view, and we experience all the magic from the eyes of someone who was seemingly normal, like us. Most stories start like that. They lead us in from “what was” into “the exciting new part.” Jaws starts with Chief Martin Brody trying to be the best dad and chief he can be, and ends with all kinds of crazy. But Brody’s our point-of-view character. · Go to Your customers are always the story →