From Chris Brogan: In writing and movies and story­telling, there’s always the ques­tion of point of view. From whose eyes will we see the story? Who will lead us into this world? In Harry Potter, the title char­acter is our point of view, and we expe­ri­ence all the magic from the eyes of someone who was seem­ingly normal, like us. Most stories start like that. They lead us in from “what was” into “the exciting new part.” Jaws starts with Chief Martin Brody trying to be the best dad and chief he can be, and ends with all kinds of crazy. But Brody’s our point-of-view char­acter. · Go to Your customers are always the story →