From Mitch Joel: The true marketing imper­a­tive is to tell a great brand narra­tive. It’s a cohe­sive story that takes place over time and in different chan­nels. Brands often grapple with how to inte­grate Digital Marketing and Social Media into their marketing mix because they’re consis­tently working off of a very tradi­tional mass media/broadcasting mindset. Don’t get me wrong, there is still plenty of time and space for tradi­tional adver­tising to help a brand gain atten­tion, trac­tion and mind­share, but what we’ve really uncov­ered through the digital chan­nels are more options and different ways to engage, connect, share and grow. · Go to A simple way to rethink your brand narra­tive →