From Mitch Joel: The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different channels. Brands often grapple with how to integrate Digital Marketing and Social Media into their marketing mix because they're consistently working off of a very traditional mass media/broadcasting mindset. Don't get me wrong, there is still plenty of time and space for traditional advertising to help a brand gain attention, traction and mindshare, but what we've really uncovered through the digital channels are more options and different ways to engage, connect, share and grow. · Go to A simple way to rethink your brand narrative →