From Erica Swallow at Mash­able: It can be chal­lenging for unknown star­tups to garner press atten­tion — budgets are tight, rela­tion­ships with jour­nal­ists may not be that strong and explaining a new concept is diffi­cult. Not to mention, early-stage star­tups usually only employ a few people focused on product and devel­op­ment. There­fore, marketing and public rela­tions are often tackled piece­meal by whomever has time.

Good press, though, can be one of the biggest drivers for star­tups looking to grow their user bases, and as a result, a pretty impor­tant compo­nent for success. · Go to 10 essen­tial PR tips for star­tups →