From Kimberly Struyk at imedia connection: The average time spent on social media websites is larger than the time devoted to email (historically the most popular activity on the internet). While it is true that the average time of TV consumption has not decreased (but is more fragmented), the difference between time allocated for social media involvement and internet usage for other means is decreasing, especially among young people. The Gen Y or “digital natives” are increasingly connected with their “friends” online. Facebook accounts for more than 700 million members worldwide and within the United States; site traffic has increased to top Google’s share of visits and advertising (display). Finally, the Facebook valuation earlier this year by JP Morgan for more than $50 billion confirms the extent of the takeover.