From Personal Branding Blog: Green Day sings about knowing your enemy. Are they talking about personal branding in the song? Prob­ably not. But when you think about what your personal brand stands for, it’s as impor­tant to consider your oppo­site. One tactic I use to help people posi­tion them­selves and crys­tal­lize their differ­ence is asking them, “What are you NOT for?” · Go to Do you know your enemy?: Iden­ti­fying your brand’s oppo­site →