From 99%: In a rare inter­view, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essen­tial insights for creative leaders, the conver­sa­tion touches on the power of passion and story­telling in getting ideas off the ground, why we should make heroes out of fail­ures, and the chal­lenges of driving change amidst bureau­cracy. · Go to Beth Comstock: Make heroes out of the fail­ures →