From TED: A story, a work of art, a face, a designed object — how do we tell that some­thing is beau­tiful? And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.

Designer Richard Seymour works on prod­ucts with soul — from a curvy, swoopy iron to a swift and sleek city motor­cycle. Seymour­powell is regarded as one of the world’s leading product and inno­va­tion design consul­tan­cies, with clients who include Ford, Virgin Galactic, Tefal, Casio, Nokia, Guin­ness, Samsung and Unilever. Seymour is also consul­tant global creative director of design to Unilever’s Dove, Axe/Lynx and Vase­line brands.

The pair have appeared exten­sively on British tele­vi­sion, most notably in two series on design for Channel 4: Better by Design and Designs on your.… They have also appeared on Design Chal­lenge and several radio produc­tions. In the 1980s, Seymour co-wrote the book The Mirror­stone, with Michael Palin, a children’s book full of holo­grams.