From Seth Godin: A simple fill in the blank for creating a remark­able service, part­ner­ship or expe­ri­ence:

I was pleased that I got what I paid for, that the food was prop­erly cooked, that they honored their contract, that the roller coaster worked, that there was no trash on the ground and that the staff looked me in the eye. But what really blew me away was _____”

By defi­n­i­tion, what­ever goes in the blank is an extra, more than you had to do. But what you must do to be consid­ered remark­able. (Remark­able is what we call some­thing we remark on). · Go to but what really blew me away… →