From FrogDe­sign: The following is an excerpt from A Fine Line: How Design Strate­gies Are Shaping the Future of Busi­ness, the book written by frog Founder Hartmut Esslinger in 2008. Hartmut and frog worked with Steve Jobs at Apple in the early 1980s to create the “Snow White” design language for the Apple IIc computer, and again in 1985 when Jobs briefly left Apple and started the computer company NeXT, where Hartmut and frog designed the NeXT Cube. In this passage from the book, Hartmut offers a glimpse into those tumul­tuous years for Apple and Jobs, and some insights into why the Apple CEO’s creative and strategic vision became so effec­tive. · Go to Steve Jobs’ bold lead­er­ship →