From Frog Design: Facebook’s creative leadership prefers to develop new features and products based on people and their online behavior, not technology and algorithms — an approach the company calls “social design.” Christopher Cox, vice president of product, defines the concept as improving how people build human-to-human, versus human-to-interface, connections online. Facebook’s social network, he says, is the virtual equivalent of an actual space in which people regularly gather to converse, play, collaborate, and share. · Go to Facebook’s design strategy: A status update →