A Fine Line offers a step-by-step overview of the inno­va­tion process — from targeting goals to shep­herding new prod­ucts and services to the market­place — in order to reveal how to arrive at an authentic human design that connects strongly with consumers. With a unique perspec­tive, rich stories, and a global mindset, Esslinger explores busi­ness solu­tions that are envi­ron­men­tally sustain­able and contribute to an enduring global economy. · Go to A Fine Line: How design strate­gies are shaping the future of busi­ness by Hartmut Esslinger →