From strategy+business: Theodore Kinni, coau­thor of Be Our Guest: Perfecting the Art of Customer Service, intro­duces a lesson in creating product-based customer expe­ri­ences from The Method Method: 7 Obses­sions That Helped Our Scrappy Start-Up Turn an Industry Upside Down, by Eric Ryan and Adam Lowry, with Lucas Conley. · Go to Bottling customer expe­ri­ence →