From Louis Marino at Fast­Com­pany: What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building commu­ni­ties all starts with finding a common thread that brings people together. Expe­ri­ences help define or typify what a commu­nity is all about. A commu­nity can be extremely close knit, yet very different when looked at on an indi­vidual level. But the common­ality is that every commu­nity has a soul, and to tap into its soul in a mean­ingful way unlocks all its secrets. · Go to 5 things Lady Gaga can teach marketers about commu­nity building →