From Andrew Sobel: Studies on marriage show that when couples change their traditional environments (i.e., go to new restaurants, places, events, etc.) their feelings of intimacy increase. The same is true of client relationships. When you get outside the office, and interact over a meal, at an arts performance, or during an offsite meeting, you connect in ways you never will in a formal conference room. You talk about different, more personal things. You open up more.