From Duarte: Marshall McLuhan was one of the earliest scholars to discuss the changing nature of media in the elec­tronic age and today would have been his 100th birthday. Famous for coining the phrase “the medium is the message,” he devoted a great deal of atten­tion to explaining how tele­vi­sion changed the way the audi­ence under­stands and partic­i­pates in content. In his commen­tary on the landing of Sputnik, he called this new type of viewer a “simul­ta­neous man” who prefers “flex­i­bility and diver­sity” and lives in a “global theatre.” “On Space­ship Earth there are no passen­gers; every­body is a member of the crew.” He unpacked some of these ideas on the tele­vi­sion program Our World in 1967. · Go to If the medium is the message, would McLuhan like Power­Point? →