by David Cooperrider: This chapter orginally appeared in the 1990 edition of Appreciative Management and Leadership book edited by Srivastva and Cooperrider. This groundbreaking chapter is one of the classic articles discussing the theories around positive change in organizations. It discusses the power of positive imagery, the placebo effect in medicine, the pygmalion effect in education and human development, the relationship between positive-negative discourse in health, the balance of internal dialogue to emotional health, the effects of positive images on culture and the implications for management creating a theory of the affirmative organization. · Go to Positive image, positive action: The affirmative basis of organizing →