by David Coop­er­rider: This chapter orginally appeared in the 1990 edition of Appre­cia­tive Manage­ment and Lead­er­ship book edited by Srivastva and Coop­er­rider. This ground­breaking chapter is one of the classic arti­cles discussing the theo­ries around posi­tive change in orga­ni­za­tions. It discusses the power of posi­tive imagery, the placebo effect in medi­cine, the pygmalion effect in educa­tion and human devel­op­ment, the rela­tion­ship between posi­tive-nega­tive discourse in health, the balance of internal dialogue to emotional health, the effects of posi­tive images on culture and the impli­ca­tions for manage­ment creating a theory of the affir­ma­tive orga­ni­za­tion. · Go to Posi­tive image, posi­tive action: The affir­ma­tive basis of orga­nizing →