From Diego Rodriguez: The story­telling behind this Audi piece called Elim­i­nating Luck is truly masterful. I admire the way they’ve taken a complex subject, a subject asso­ci­ated with myriad statis­tics and diffi­cult to relate to numbers (how fast does 300 km/hr feel, anyhow?), and turned it into some­thing lyrical and quite beau­tiful. Effec­tive story­telling is indeed an effec­tive coun­ter­mea­sure when it comes to decon­structing complex situ­a­tions and commu­ni­cating their essence in an elegant way. · Go to Effec­tive story­telling, a coun­ter­mea­sure against complexity →