From Duarte: The word “rhetoric” gets a bad rap as a form of oratory manip­u­la­tion; I view it as a commu­ni­ca­tion device. When used well, it can be very moving. Preva­lent in poli­tics but not in busi­ness, let’s take a look at some the rhetor­ical devices Mr. Jobs used in his 2007 iPhone launch presen­ta­tion. Simply bril­liant. · Go to Rhetoric isn’t a bad thing—16 rhetor­ical devices regu­larly used by Steve Jobs →