From Duarte: The word “rhetoric” gets a bad rap as a form of oratory manipulation; I view it as a communication device. When used well, it can be very moving. Prevalent in politics but not in business, let’s take a look at some the rhetorical devices Mr. Jobs used in his 2007 iPhone launch presentation. Simply brilliant. · Go to Rhetoric isn’t a bad thing—16 rhetorical devices regularly used by Steve Jobs →