From The 1to1 blog: Think about all the ways you commu­ni­cate digi­tally today: You email via computer, prob­ably via smart­phone, and perhaps even via netbook or tablet. You send and receive text messages. If you have a smart­phone, you may use QR codes to get product infor­ma­tion. If you’re a gamer, marketers may reach you via in-game messaging. You may have a Mac, Black­Berry, iPad, and Xbox. Or perhaps you have an HP Elite­Book, an iPhone and a Samsung Galaxy Tab. You may have some other mix of devices.

Each consumer is a unique combi­na­tion of chan­nels and devices,” Vice Pres­i­dent and Gartner Fellow Mark Raskino said during his keynote at the Gartner CRM Summit 2011 last week in London. “The chal­lenge is to reach them accord­ingly.” · Go to 9 Reasons to Rethink Your Customer Strategy →