From The 1to1 blog: Think about all the ways you communicate digitally today: You email via computer, probably via smartphone, and perhaps even via netbook or tablet. You send and receive text messages. If you have a smartphone, you may use QR codes to get product information. If you're a gamer, marketers may reach you via in-game messaging. You may have a Mac, BlackBerry, iPad, and Xbox. Or perhaps you have an HP EliteBook, an iPhone and a Samsung Galaxy Tab. You may have some other mix of devices.
"Each consumer is a unique combination of channels and devices," Vice President and Gartner Fellow Mark Raskino said during his keynote at the Gartner CRM Summit 2011 last week in London. "The challenge is to reach them accordingly."