Chal­lenge
Will Hewett, a change manage­ment consul­tant in Austin, Texas desires brand devel­op­ment help for a new venture — What happens when you sing for 15 minutes, every day, without stop­ping?

Solu­tion
As a first step in devel­oping the client’s brand, create an online pres­ence that includes client’s daily blog, capa­bil­i­ties for partic­i­pant networking, plus e-newslet­ters for promo­tion and audi­ence devel­op­ment. Use customer responses to further under­stand client’s brand.

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