From Todd Wilkens at adap­tive path: In the tension between truth and fiction is the power of personas as a design tool but it is also their greatest poten­tial weak­ness. Too much fiction leads to misguided design. Too little fiction leads to unin­spired design. The magic stuff that gives us that proper amount and kind of fiction is intu­ition. It is the leaven in the bread; the spark of real live human that we put into the data analysis. · Go to Avoiding half-baked personas →