From Todd Wilkens at adaptive path: In the tension between truth and fiction is the power of personas as a design tool but it is also their greatest potential weakness. Too much fiction leads to misguided design. Too little fiction leads to uninspired design. The magic stuff that gives us that proper amount and kind of fiction is intuition. It is the leaven in the bread; the spark of real live human that we put into the data analysis. · Go to Avoiding half-baked personas →