From Michael Steizner at Social Media Exam­iner: In this video I inter­view Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you estab­lish your brand online. You’ll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch. · Go to Does your brand pass the mirror test? →