From Copy­blogger: There are count­less blogs and arti­cles on the web that proclaim the impor­tance of building a unique brand. But how, exactly, do you create a brand that’s irre­sistible to your audi­ence and posi­tions you as an authority? And how do you do it if you’ve never built one before? · Go to 125 tips for building an irre­sistible brand →