From “Why” is the funda­mental ques­tion every busi­ness leader should be able to answer, imme­di­ately, with absolute clarity. Without knowing why a company exists and the purpose of the busi­ness, the people who work for an orga­ni­za­tion cannot align their own, indi­vidual beliefs and values with their leaders’ in order to create the future. · Go to The ‘why’ behind inno­va­tion →