From 1to1 media: "Consumers are in the driver's seat," Alterian CEO David Eldridge told attendees of Alterian's Engaging Times Summit 2010, "and they want interaction, not interruption." During his opening remarks Eldridge also revealed several findings from the company's report "Your Brand: At Risk or Ready for Growth," based primarily on a study of about 1,000 consumers. According to the report, he said, customer trust is low and companies need to focus on rebuilding that trust. · Go to Rebuild trust by engaging customers →