From 1to1 media: “Consumers are in the driver’s seat,” Alterian CEO David Eldridge told atten­dees of Alterian’s Engaging Times Summit 2010, “and they want inter­ac­tion, not inter­rup­tion.” During his opening remarks Eldridge also revealed several find­ings from the company’s report “Your Brand: At Risk or Ready for Growth,” based primarily on a study of about 1,000 consumers. According to the report, he said, customer trust is low and compa­nies need to focus on rebuilding that trust. · Go to Rebuild trust by engaging customers →