From Rosa­beth Moss Kanter: Many orga­ni­za­tions have state­ments of mission and values. Unfor­tu­nately, most of them sound alike. Who could quibble with the impor­tance of “respect” or “customer focus”? Values state­ments can seem like passive deco­ra­tion for walls and the Web, easily ignored. And the words don’t really tell anyone what to do in any specific sense. But that doesn’t mean that values don’t matter. In orga­ni­za­tions that I call “super­corps” — compa­nies that are inno­v­a­tive, prof­itable, and respon­sible — wide­spread dialogue about the inter­pre­ta­tion and appli­ca­tion of values enhances account­ability, collab­o­ra­tion, and initia­tive. · Go to Ten essen­tials for getting value from values →