From Rosabeth Moss Kanter: Regardless of how good it is, no idea sells itself. Before getting commitment to proceed with an idea for a new product, process, venture, technology, service, policy, or organizational change, innovators must sell the idea to potential backers and supporters, and neutralize the critics. They must find resources, expertise, and support. They must convince colleagues to advance the idea in meetings they don’t attend. People whose ideas get traction — that manage get out of the starting gate — take advantage of this practical advice for selling ideas.