From Knowledge@Wharton: To come up with the next iPad or Amazon, the pace­set­ters of the future need soli­tary brain­storming time, according to new Wharton research. In a paper titled, “Idea Gener­a­tion and the Quality of the Best Idea,” Wharton profes­sors Chris­tian Terwi­esch and Karl Ulrich argue that group dynamics are the enemy of busi­nesses trying to develop one-of-a-kind new prod­ucts, unique ways to save money or distinc­tive marketing strate­gies. · Go to How Group Dynamics May Be Killing Inno­va­tion →