From TED: Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. “People don’t buy what you do, they buy why you do it.” · Go to Simon Sinek: How great leaders inspire action →