From TED: Simon Sinek has a simple but powerful model for inspi­ra­tional lead­er­ship all starting with a golden circle and the ques­tion “Why?” His exam­ples include Apple, Martin Luther King, and the Wright brothers — and as a coun­ter­point Tivo, which (until a recent court victory that tripled its stock price) appeared to be strug­gling. “People don’t buy what you do, they buy why you do it.” · Go to Simon Sinek: How great leaders inspire action →