How FedEx thinks differ­ently — about thinking differ­ently. Inno­va­tion is about dreaming the big dream — we all know that. But while busi­nesses often believe “thinking big” requires leaping beyond their estab­lished prod­ucts and services, the surprising truth is the most prof­itable inno­va­tions are often found by refo­cusing on the day to day. · Go to Thinking Inside the Box: Inno­vating What You Already Do Well →