From Psychotactics: There’s a reason why bullets make it to the back cover of a book. It’s because you tend to read the title, then the subtitle (on the front cover) and then flip the book to get a gist of the book. Yes there’s the yada, yada about the book on the back cover. Yes, there’s an index. Yes, there’s a contents page, but you ignore most of the yada, yada and head for the bullets.