From Church of the Customer: If you want to succeed in today’s world of work, author Seth Godin says you should focus on being a “linchpin.” That’s the title of his new book, so we asked him a few ques­tions about it. (A linchpin is the part you can’t live without, the thing that makes a differ­ence. In every orga­ni­za­tion there are one (or several) people like this. It might be the bril­liant inventor who creates the impos­sible, but it’s far more likely to be the great sales rep or customer service person who makes a connec­tion, or the marketer who knows how to tell a story that resonates.) · Go to Why it’s impor­tant to be a linchpin and an artist →