From Church of the Customer: If you want to succeed in today’s world of work, author Seth Godin says you should focus on being a “linchpin.” That’s the title of his new book, so we asked him a few questions about it. (A linchpin is the part you can’t live without, the thing that makes a difference. In every organization there are one (or several) people like this. It might be the brilliant inventor who creates the impossible, but it’s far more likely to be the great sales rep or customer service person who makes a connection, or the marketer who knows how to tell a story that resonates.) · Go to Why it’s important to be a linchpin and an artist →