From Pegasus: Think about the last time you under­took a change initia­tive, whether in your work or personal life. How did you measure progress toward your goal? How did you know when to make adjust­ments? The answer in most cases is through feed­back. When a company launches a new product, they monitor sales data and customer comments; this infor­ma­tion, in turn, influ­ences their marketing efforts and guides them in tweaking the product to better meet people’s needs. Without data about the results of our efforts, it’s impos­sible to eval­uate perfor­mance, fine-tune improve­ment efforts, and gauge the success of different actions. · Go to A bit of radical trans­parency: Using feed­back to spur change →