the Federal Trade Commis­sion (FTC) released new guide­lines (.pdf docu­ment) for how busi­nesses can use endorse­ments and testi­mo­nials in marketing. It’s a compli­cated and nuanced matter. Hope­fully the presen­ta­tions below will help you better under­stand what has happened and what marketers must be doing now. · Go to Under­standing the new FTC guide­lines for endorse­ments and testi­mo­nials →