From ChangeThis: It’s offi­cial: the word campaign is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, orga­ni­za­tion or cause beyond a short-term gimmick. So we’re starting to see the emer­gence of the term move­ment, which makes a lot more sense. · Go to 10 Lessons Learned in Igniting Word of Mouth Move­ments →