From FastCompany: Back in the day — and by “the day,” I mean the legendary days of the Xerox Palo Alto Research Center and legendary computer scientist Alan Kay — we would say, “We spend millions in research and development figuring everything out, and then the first consumer who walks up to the machine can tell you everything that’s wrong.” Today, market research is a $19 billion industry and focus groups are one of the most expensive types of market research. The question is, what role should design play in the process? · Go to Why designers need to focus on focus groups →