What the Cluetrain Manifesto did for marketing strategy, IDEO and specifically the Method Cards did for design strategy. In the same way Cluetrain saw and named what was happening in a “small pieces, loosely joined” world, in the Method Cards, IDEO saw and named a design strategy that was for and about interconnected everyday people. If all markets are conversations (Cluetrain), then all useful design is indeed conversation as well. · Go to IDEO Method Cards Turn, Um, 7! →