What the Clue­train Mani­festo did for marketing strategy, IDEO and specif­i­cally the Method Cards did for design strategy. In the same way Clue­train saw and named what was happening in a “small pieces, loosely joined” world, in the Method Cards, IDEO saw and named a design strategy that was for and about inter­con­nected everyday people. If all markets are conver­sa­tions (Clue­train), then all useful design is indeed conver­sa­tion as well. · Go to IDEO Method Cards Turn, Um, 7! →