Marketers focus on their brands and customers as the family jewels — and they are. But there is another kind of marketing asset that I call “runways” and if you don’t have them, you will miss huge oppor­tu­ni­ties. In this ADD world of rapid-fire Twitter streams, long-tail options, and media multi-tasking, you must be in the right place at the right time or the moment is lost. Runways are rela­tion­ships your company can create with trading part­ners and consumers that make your brands acces­sible, and give YOU access to markets and marketing options you other­wise would not have. · Go to Building Brand Runways →