Marketers focus on their brands and customers as the family jewels — and they are. But there is another kind of marketing asset that I call “runways” and if you don’t have them, you will miss huge opportunities. In this ADD world of rapid-fire Twitter streams, long-tail options, and media multi-tasking, you must be in the right place at the right time or the moment is lost. Runways are relationships your company can create with trading partners and consumers that make your brands accessible, and give YOU access to markets and marketing options you otherwise would not have. · Go to Building Brand Runways →