Every day I get a call or an email from a company — often a household brand — that wants to do something fast, cheap, measurable, and blockbusting in social media. I tell them: you need to KISS — keep it strategic silly! They want to employ Twitter, or do blogger outreach, or set up a Facebook page. Those are tactics. What they need is strategy. Otherwise, they’ll just waste time and money. · Go to Marketers Need to KISS: Keep it strategic silly! →