Every day I get a call or an email from a company — often a house­hold brand — that wants to do some­thing fast, cheap, measur­able, and block­busting in social media. I tell them: you need to KISS — keep it strategic silly! They want to employ Twitter, or do blogger outreach, or set up a Face­book page. Those are tactics. What they need is strategy. Other­wise, they’ll just waste time and money. · Go to Marketers Need to KISS: Keep it strategic silly! →