In this readable and deceptively simple book, one of the leading voices in the new marketing revolution explains precisely how today’s successful brands are different from others, much different! You’ll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees. · Go to A Little Less Conversation: Connecting with Customers in a Noisy World →