In this read­able and decep­tively simple book, one of the leading voices in the new marketing revo­lu­tion explains precisely how today’s successful brands are different from others, much different! You’ll finally realize why branding as media-based, image-making, and persua­sive commu­ni­ca­tion is rapidly losing its effec­tive­ness, and why customers have tuned out the irrel­e­vant chatter of dispas­sionate messaging and unin­spired employees. · Go to A Little Less Conver­sa­tion: Connecting with Customers in a Noisy World →