From ChangeThis: Measuring success by focusing only on the number of times the main­stream media write or broad­cast about you misses the point. If a blogger is spreading your ideas, that’s great. If ten people email a link to your infor­ma­tion to their networks or post about you on their Face­book page, that’s amazing. You’re reaching people, which was the point of seeking media atten­tion in the first place. But most PR people only measure tradi­tional media like maga­zines, news­pa­pers, radio, and TV, and this prac­tice doesn’t capture the value of sharing. · Go to Do you Market like Led Zeppelin or The Grateful Dead? →